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Top Billing meets the Challengers Club
Top Billing meets Glenfiddich's Challengers Club
What do Mo Flava, Londi London and Aaron Moloisi have in common? These maverick creatives and more like them have been selected to The Glenfiddich Challengers Club to transfer their insight, knowledge and passion across South Africa!
According to M.D. for the brand’s ad agency, Duncan Maclennan, Glenfiddich has a reputation for pioneering innovation, and they wanted to celebrate this maverick spirit by connecting change-makers from diverse industries.
These trailblazers meet in the first ever functioning billboard, a whiskey bar, to exchange ideas, stories and ideologies in a round table talk which is distributed as a podcast on Metro FM. According to Marketing Manager Kelly Johnson, the idea came from the brand wanting to break conforms and throw away the rule book while doing something with purpose.
Members of the Challengers Club include Brand Ambassador Luthando “Jezz” Tibini, TT Mbha- CEO Mzansi Cribs & Black Real Estate, and fashion designer Tshepo Mohlala among others.
With a lot of brain and soul power in the room, there is no doubt that Glenfiddich is successful in inspiring the next wave of innovators and entrepreneurs!
Durban and Cape Town, you’re next, as The Challengers Club goes national in July!