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Director Dan Mace shares the journey of money in the new Capitec Ad
Director Dan Mace shares the journey of money in the new Capitec Ad campaign
Starring in a burger commercial at the age of fourteen, Dan realized that he was more interested in what happened behind the camera. So, with the pay for this first commercial, he bought an old HD camera and began filming.
His first gig was making music videos for his classmates, the Locnville twins, but it was the surf scene at Kommetjie which really got him rolling. Dan set up his first film company at the age of only twenty two and writes, directs and produces his work. Keeping true to his style Dan chooses his commercial projects carefully and his work with Capitec Bank has proven to be a great addition to his portfolio.
Sbusiso Kumalo, Head of Marketing at Capitec Bank, chose Dan for his authentic story telling abilities which can be seen in the incredible body of work displayed on his YouTube channel.
Whether it’s a banking commercial or a documentary, if you can tell a story about people in a way that rings true then you have found the heart of film-making.